Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. As a Community & Creator Engagement Manager, you will work in our Shanghai office and report to the regional MarCom Lead.
Responsibilities:
- Plan and implement community and creator-led GTM activations to support marketing campaigns.
- Collaborate with integrated comms, PR, and social teams across time zones to build and deploy local channel plans.
- Design and manage creator and ambassador programs—identifying, onboarding, and nurturing local talent who are authentic advocates for EA's titles.
- Initiate and support community-driven and campaign events (online or in-person).
- Track engagement performance and community sentiment to measure success and improve future strategies.
- Deliver reporting on community and creator activations, sharing applicable insights.
- Manage budgets, contracts, and project timelines across community and creator activations.
Qualifications:
- 3+ years of experience in marketing engagement, creator relations, or campaign activation—preferably in gaming, entertainment, or digital media.
- Expertise developing creator programs and managing creator partnerships.
- Comprehensive knowledge of the local gaming ecosystem, community platforms, and creator landscape.
- Demonstrated partner management, project management, and reporting skills.
- Fluent in Mandarin and English (written and spoken); proficiency in Simplified Chinese.
- Proficiency in creator analytics, social listening, and community management tools.
- Experience working with agencies and third-party vendors in a marketing or community capacity.
About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
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