Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. We're a team that empowers audiences across our amazing franchises and experiences. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
Responsibilities:
As a Community & Creator Engagement Manager at EA, you will plan and implement community and creator-led GTM activations to support marketing campaigns. You will collaborate with integrated comms, PR, and social teams across time zones to build and deploy local channel plans. You will design and manage creator and ambassador programs—identifying, onboarding, and nurturing local talent who are authentic advocates for EA's titles. You will initiate and support community-driven and campaign events (online or in-person). You will track engagement performance and community sentiment to measure success and improve future strategies. You will deliver reporting on community and creator activations, sharing applicable insights. You will manage budgets, contracts, and project timelines across community and creator activations.
Qualifications:
To be successful in this role, you will need 3+ years of experience in marketing engagement, creator relations, or campaign activation—preferably in gaming, entertainment, or digital media. You will need expertise developing creator programs and managing creator partnerships. You will need comprehensive knowledge of the local gaming ecosystem, community platforms, and creator landscape. You will need demonstrated partner management, project management, and reporting skills. You will need to be fluent in Japanese and English (written and spoken). You will need proficiency in creator analytics, social listening, and community management tools. You will need experience working with agencies and third-party vendors in a marketing or community capacity.
Benefits:
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more.
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