Consumer Marketing Manager – Personal Workspace (Germany and Austria)

We're looking for a Consumer Marketing Manager to lead the development and growth of our Personal Workspace (PWS) category in Germany and Austria. In this high-impact role, you'll translate global strategy into powerful local plans, drive the execution of marketing campaigns across multiple channels, and take ownership of budgets and performance.

Your Contribution:

• Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment.
• Translate global strategies & create powerful local marketing plans that achieve commercial success in our local markets.
• Close collaboration with all key account managers to drive category goals and strategies.
• Align closely with the Cluster Head of Marketing and Sales Leaders/KAM’s on promo planning, demand planning to drive strategic initiatives.
• Be the single point of contact for all new product launches including planning, forecasting, budgeting and marketing.
• Successfully manage both retailer & e-tailer marcom spend (MDF) as well as budget ownership for third party agencies (OPEX).
• Engage with specific communities & partners with innovative marketing programs that drives best practice.
• Communicate quarterly results on marketing campaigns, product launches, budgets, digital media spend and overall country performance (by product line, strategic pillar and channel).
• Develop consumer strategies based on market intelligence, locally relevant consumer insights, and best practices.
• Guide creative development of our brand and campaign assets that resonate with a specific target audience.
• Drive 360-degree omnichannel approach that integrates social, web, PR, partnerships, in-store and channel marketing programs.
• Communicate the Logitech story, promotions, and partnerships across various channels.
• Effectively manage creative & PR agencies and internal resources for the on-time delivery of world class marketing campaigns.
• Drive coordination and alignment with global marketing teams and partners.
• Evaluate, translate and design actionable plans from internal and external insights like GFK.
• Understand category management in order to execute with sales & key accounts to drive the most profitable SKU’s.

Growth Opportunities:

This role offers significant potential for career growth within Logitech. Successful performance can lead to advancement into senior positions such as Senior Marketing Manager or Marketing Lead, with an expanded geographic scope covering the entire DACH region.

Key Qualifications:

• 5-7 years in marketing in tech, consumer electronics or consumer goods.
• Fluency in both German and English.
• BA/BS degree in a relevant field.
• Experience managing marketing through the entire product lifecycle from conception through EOL.
• Category management experience.
• Strong communication, collaboration and organizational skills.
• Experience working with and managing external agencies.
• Ready to lead groups, inspire creativity, and ability to interact with diverse stakeholders.

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