The CRM and Loyalty Manager will be responsible for the strategy, execution, and optimization of customer relationship management and loyalty initiatives for the Massachusetts Lottery's iLottery program.

Reporting to the iLottery Marketing Manager, you will be responsible for developing and delivering data-driven engagement and retention campaigns across digital channels to improve player experience and drive business growth.

This role serves as the primary owner of the iLottery loyalty program and digital communications strategy, coordinating planning, performance, and innovation.

You will lead and mentor four Digital Coordinators who support day-to-day campaign execution, program operations, and QA.

Responsibilities

• Own the end-to-end strategy and performance of CRM and loyalty programs to support player acquisition, retention, and lifecycle marketing goals.

• Develop and supervise multi-channel digital marketing campaigns, including email, SMS, push notifications, and promotions, with a focus on building long-term player engagement.

• Lead campaign execution and quality assurance for email templates, marketing materials, and digital assets across platforms.

• Lead planning and optimization of the loyalty program roadmap, promotional calendar, and associated budgets to meet revenue and engagement targets.

• Use data insights to advise audience segmentation, personalization strategies, automated campaign flows, and targeted lifecycle marketing journeys.

• Collaborate with cross-functional teams to ensure CRM and loyalty initiatives are coordinated with the broader customer experience and business strategy.

• Develop a test-and-learn culture by crafting and analyzing A/B tests, measuring performance, and making data-driven improvements.

• Provide ongoing reporting and insights on key performance indicators, campaign results, and customer trends to team members and leadership.

• Build and maintain strong working relationships with internal teams and external vendors to support the coordination and execution of CRM and loyalty efforts.

• Lead and mentor four Digital Coordinators, ensuring high-quality execution, professional development, and effective partnership.

• Stay current on CRM, loyalty, and digital engagement trends, tools, and technologies, and recommend improvements to increase program impact

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.

• 5+ years of experience in CRM marketing, digital engagement, or loyalty program strategy.

• Experience handling direct reports or leading teams in a digital marketing environment.

• Proven track record to develop and optimize data-driven CRM and loyalty campaigns that drive retention and engagement.

• Strong understanding of lifecycle marketing, customer segmentation, personalization, and marketing automation.

• Experience running campaign planning, content creation, QA, and performance supervising across email, SMS, push, and digital platforms.

• Proficiency with CRM platforms and email service providers (ESPs); experience with Bloomreach Engagement preferred.

• Familiarity with HTML/CSS for customizing email templates and digital content.

• Skilled in analyzing campaign metrics and customer behavior to advise strategy and improve performance.

• Strong collaboration and interpersonal skills, with the ability to work cross-functionally and manage vendor relationships.

• Highly organized and diligent, with strong project management skills and the ability to manage multiple initiatives in an agile environment.

• Knowledge of compliance standards related to digital communications (e.g., CAN-SPAM).

• Basic knowledge of HTML/CSS and email design a plus

Benefits

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/

Additional Information

This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.

Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat's gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

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