Join Logitech as a Digital Marketing Intern and gain hands-on experience in account-based marketing. You will contribute to the design, launch, and optimization of campaigns aligned to key stages of the customer journey. Utilize the ABM platform, Demandbase, for audience segmentation and orchestrate multi-touch engagement across various paid media channels. Leverage AI-driven insights and account-specific data to develop compelling ad creatives and messaging tailored to each stage of the buyer's journey. Manage the trafficking of ads to different platforms, collaborating with multiple vendors and agencies to ensure effective delivery to targeted audience segments. Work closely with internal teams, including design, marketing operations, and analytics, as well as external partners and technology vendors, contributing to a seamless, unified go-to-market strategy. Monitor campaign metrics and analyze performance data to generate actionable insights. Rapidly iterate and refine campaigns based on findings to improve engagement and conversion rates. Establish and execute a structured A/B testing program, experimenting with creative elements and messaging to determine what drives the best results for each targeted account segment. This internship provides hands-on experience in cutting-edge account-based marketing practices, uniting paid media, strategic personalization, and data-informed optimization for enhanced account engagement and measurable results.

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