At Electronic Arts, we're looking for a Franchise Marketing Manager to join our EA SPORTS FC team. As a key member of our marketing team, you will partner with cross-functional teams to develop and execute franchise-wide marketing strategies and activations for EA SPORTS FC, including FC Premium and FC Mobile.
Your primary focus will be on creating and leading franchise-wide and product-specific marketing strategies and execution, as well as developing creative and CFX briefs. You will work closely with our global teams in Europe, North America, and APAC to ensure we meet the KPIs associated with each campaign.
Responsibilities:
- Develop and execute franchise-wide marketing strategies and activations for EA SPORTS FC, including FC Premium and FC Mobile
- Create and lead franchise-wide and product-specific marketing strategies and execution
- Develop creative and CFX briefs
- Work closely with cross-functional teams to ensure we meet the KPIs associated with each campaign
- Act as a driver of your specific campaign beats, including status updates, identification of risks/opportunities and liaising with cross-functional partners to prepare and problem-solve against obstacles in the GTM campaign
Requirements:
- 3+ years working in a strategic marketing function at a brand or agency
- Ability to manage and collaborate with multiple teams/stakeholders across varying disciplines and time zones to achieve our objectives
- Experience driving collaboration across Product, Commercial, Marketing and Communications teams
- Ability to uncover and apply compelling data/insights
- English is the required language of work
- Have an interest in football (soccer) and EA SPORTS FC
Pay Transparency – North America
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
Pay Ranges
- British Columbia (depending on location e.g. Vancouver vs. Victoria) $91,100 – $126,900 CAD
Pay is just one part of the overall compensation at EA. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
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