Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
As an Integrated Campaign Specialist, you will lead cross-channel campaign execution across Email, In-Game, and Web, ensuring campaigns are strategically placed, technically sound, and optimized for engagement. You will influence messaging strategy through your knowledge of what is possible with current tooling, improve operational workflows, and elevate campaign performance at global scale.
Responsibilities:
- Build, execute, and optimize campaigns using in-house and third-party tools
- Determine areas for improvement and serve as primary stakeholder for emerging in-house developed Cross-Channel Campaign Management tools
- Serve as a key stakeholder for in-house cross-channel campaign tools, driving improvements and adoption
- Pilot and scale cross-channel content publishing to deliver seamless player experiences
- Provide operational leadership and technical expertise for assigned franchises; partner with Studio teams on in-game messaging, publishing, and QA
- Working with key cross-functional partners, gather and translate requirements for data, targeting, and segmentation to support campaign delivery
- Configure and schedule high-volume messaging in collaboration with cross-functional partners, aligned to business goals
- Troubleshoot and resolve issues in a fast-paced, highly visible production environment
- Identify process gaps and drive workflow improvements with stakeholders
- Create and maintain documentation and best practices; surface opportunities to enhance tools and systems
- Apply an analytical mindset to campaign management by regularly consulting performance data to validate decisions and guide optimization strategies (partnering closely with CRM Strategy and Analytics teams).
Required Qualifications:
- 4+ years experience in digital marketing, marketing automation, CRM, marketing operations / technology, or ad tech fields
- Experience with building campaigns in enterprise email service providers (i.e. Responsys, SFMC, Braze), content management systems, content programming or ad trafficking tools
- Expertise in quality assurance checks and in-depth troubleshooting
- Passionate about games and connecting players to entertainment they love
Core Skills and Experience:
- Developing deep understanding of business needs, related CRM strategies to address, and translating them into scalable execution strategies.
- Cross-channel messaging orchestration execution (Email, Web, In-Game).
- Experience understanding and executing audience segmentation strategies and experimentation frameworks.
- QA governance and campaign risk mitigation.
- Campaign performance analysis and optimization.
- Process documentation and operational design.
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