Marketing Automation Specialist

We are looking for a Marketing Automation Specialist who will be responsible for the management of marketing prospects. The Specialist will participate in the content marketing strategy to generate demand, become a HubSpot specialist, create automated campaigns and nurture specific segments depending on the different potential customer journeys.

Full of agility and creativity, people are at the heart of the D-BOX experience.

Your mission

HubSpot (+/- 60%)

• Create and activate campaigns and multichannel conversions in HubSpot (lead generation, nurturing, emails and drips)
• Set up, optimize and analyze campaigns with the help of A/B testing
• Create forms and manage their architecture
• Create lead scoring reports, new prospect flows, compliance programs, segmentation, nurturing, and lifecycle programs
• Manage dashboards and provide updates about the overall progress of prospects in the sales funnel
• Manage the contact database, including segmentation and list management
• Implement personas, customer journeys, lead scoring, various workflows and more with the help of the digital marketing agency
• Document automation configurations, integrations and processes
• Analyze the “health” of our marketing databases and prospect funnel
• Learn, research, recommend and implement best practices for email and digital marketing automation
• Make the most of HubSpot by activating all features and APIs, as needed

Content management (+/- 20%)

• In collaboration with the writer and graphic designer, create content for marketing automation campaigns and demand generation (emails and landing pages)

CRM/SALES (+/- 20%)

• Work closely with the sales team to ensure that Microsoft Dynamics and HubSpot are functioning properly
• Ensure that prospects, MQL and SQL are properly monitored and assigned throughout the sales cycle
• Recommend improvements in Dynamics, as needed

Your DNA

• University degree in marketing or business administration
• 3 to 5 years experience in a similar role (B2B an asset)
• Experience with a marketing automation platform (HubSpot an asset, but otherwise Marketo, Marketing Cloud, Eloqua, etc.)
• Ability to make data-driven decisions and optimize automation campaigns
• Knowledge of digital marketing (data capture and campaign analytics)
• Knowledge of HTML programming
• Proficiency in French and English, both spoken and written
• Team spirit, creativity, accountability and discipline, plus collaborative attitude and satisfaction with a job well done!

Perks

• An energetic team that entertains the planet;
• Opportunity to innovate, grow and have a significant impact;
• A flexible work schedule with teleworking possibility;
• A complete insurance plan (with telemedine services);
• Personal days;
• Bonus program;
• An annual credit for sports;
• A salary commensurate with your talent;
• And much more!

D-BOX is committed to making our team a better reflection of society and values diversity of all forms. We encourage applications from women, from those who identify as Indigenous, as a Person of Colour, as a member of the LGBTQ2S+ community, as a person with a disability and from other cultural, racial or ethnic minorities.

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