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Marketing Manager PWS UK

Full-Time

Marketing Manager PWS UK at Logitech

Company Logitech
Location London
Sector Technology
Posted Posted 1 weeks ago

Job Description

We are looking for a Marketing Manager to join our team in London. As a Marketing Manager, you will be responsible for developing and executing marketing campaigns, managing marketing budgets, and collaborating with cross-functional teams to drive business growth.

Your Key Responsibilities:

  • Translate global strategies into local marketing plans that achieve commercial success in our local markets.
  • Close collaboration with key account managers to drive category goals and strategies.
  • Align closely with the Cluster Head of Marketing and Sales Leaders/KAM's on promo planning, demand planning to drive strategic initiatives.
  • Be the single point of contact for all new product launches including planning, forecasting, budgeting and marketing.
  • Successfully manage both retailer & etailer marcom spend (MDF) as well as budget ownership for third party agencies (OPEX).
  • Engage with specific communities & partners with innovative marketing programs that drives best practice.
  • Communicate quarterly results on marketing campaigns, product launches, budgets, digital media spend and overall country performance (by product line, strategic pillar and channel).
  • Develop consumer strategies based on market intelligence, locally relevant consumer insights, and best practices.
  • Guide creative development of our brand and campaign assets that resonate with a specific target audience.
  • Drive 360-degree omnichannel approach that integrates social, web, PR, partnerships, in-store and channel marketing programs.
  • Communicate the Logitech story, promotions, and partnerships across various channels.
  • Effectively manage creative & PR agencies and internal resources for the on-time delivery of world class marketing campaigns.
  • Drive coordination and alignment with global marketing teams and partners.
  • Evaluate, translate and design actionable plans from internal and external insights like GFK.
  • Understand category management in order to execute with sales & key accounts to drive the most profitable SKU’s.

Key Qualifications:

  • Experience developing innovative marketing programs from inception through execution for large global brands.
  • 7+ years in marketing in tech, consumer electronics or consumer goods.
  • BA/BS degree.
  • Experience managing marketing through the entire product lifecycle from conception through EOL.
  • Category management experience
  • Strong communication, collaboration and organizational skills.
  • Experience working with and managing external agencies.
  • Ready to lead groups, inspire creativity, and ability to interact with multiple partners.
  • Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.
  • Self-motivated, driven and high energy level.

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Marketing Manager PWS UK

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