We are looking for a Marketing Manager to join our team in London. As a Marketing Manager, you will be responsible for developing and executing marketing campaigns, managing marketing budgets, and collaborating with cross-functional teams to drive business growth.
Your Key Responsibilities:
- Translate global strategies into local marketing plans that achieve commercial success in our local markets.
- Close collaboration with key account managers to drive category goals and strategies.
- Align closely with the Cluster Head of Marketing and Sales Leaders/KAM's on promo planning, demand planning to drive strategic initiatives.
- Be the single point of contact for all new product launches including planning, forecasting, budgeting and marketing.
- Successfully manage both retailer & etailer marcom spend (MDF) as well as budget ownership for third party agencies (OPEX).
- Engage with specific communities & partners with innovative marketing programs that drives best practice.
- Communicate quarterly results on marketing campaigns, product launches, budgets, digital media spend and overall country performance (by product line, strategic pillar and channel).
- Develop consumer strategies based on market intelligence, locally relevant consumer insights, and best practices.
- Guide creative development of our brand and campaign assets that resonate with a specific target audience.
- Drive 360-degree omnichannel approach that integrates social, web, PR, partnerships, in-store and channel marketing programs.
- Communicate the Logitech story, promotions, and partnerships across various channels.
- Effectively manage creative & PR agencies and internal resources for the on-time delivery of world class marketing campaigns.
- Drive coordination and alignment with global marketing teams and partners.
- Evaluate, translate and design actionable plans from internal and external insights like GFK.
- Understand category management in order to execute with sales & key accounts to drive the most profitable SKU’s.
Key Qualifications:
- Experience developing innovative marketing programs from inception through execution for large global brands.
- 7+ years in marketing in tech, consumer electronics or consumer goods.
- BA/BS degree.
- Experience managing marketing through the entire product lifecycle from conception through EOL.
- Category management experience
- Strong communication, collaboration and organizational skills.
- Experience working with and managing external agencies.
- Ready to lead groups, inspire creativity, and ability to interact with multiple partners.
- Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.
- Self-motivated, driven and high energy level.
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Marketing Manager PWS UK
