Position Overview

At Electronic Arts, we're driving the strategy and implementation of important initiatives for EA's players to connect them to one another and to the games they love to play. These initiatives include the EA app and Franchise-specific webstores.

As a Product Manager for Player Relationship Management, you will be the strategic architect of the player lifecycle. You will build systems that foster deep, long-term relationships with our global community. Your mission is to turn every player interaction into a meaningful, personalized experience that drives loyalty and growth.

Responsibilities

• Lifecycle Strategy: Own the end-to-end player lifecycle strategy, focusing on deeper engagement, retention, and monetization.
• CRM & Automation: Define the roadmap for player-facing CRM tools, automated messaging, and bespoke experiences (e.g. VIP) for our most engaged community.
• Data-Driven Personalization: Sophisticated player segmentation targeting and personalized game content.
• Cross-Functional Collaboration: Collaborate with Marketing and Game Studios to ensure events and communication plans are aligned with key in-game and regional moments.
• Experimentation: Design and execute A/B tests on engagement features, reward structures, and notification strategies to optimize player lifetime value (LTV).

Qualifications

• Experience: 3-5 years of Product Management experience, ideally within gaming.
• Domain Expertise: Understanding of consumer/user lifecycle, and/or CRM systems.
• Analytical Rigor: Metric definitions, analytical tooling and interpretation of complex behavioral data and trends.
• Communication: Ability to translate complex technical or data insights into actionable strategies for both creative and technical teams.

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