We are looking for a Social Media Analyst to join our team at DMM. As a Social Media Analyst, you will analyze social media campaign data across various platforms and tools and conduct social listening analyses to measure and support social strategies with data-driven insights. This role will focus mainly on organic social media campaigns, but may tap into paid media from time to time.

Responsibilities

• Review social media campaign performance and produce, visualize, and analyze metrics to make recommendations
• Help source and identify social media trends and make suggestions on how they can be applied to campaigns
• Dive into user engagement and conversion data to determine the effectiveness of copy and community management tactics
• Develop a strong understanding of project-based audience targets and how we can tap into them
• Research online fan communities and make recommendations on how to best engage
• Take data and observations and use them to construct detailed reports and visual presentations
• Build out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives
• Collaborate closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights

Requirements

• MUST have Advanced English level C1+ or above (Proficient Conversational-Professional)
• 3+ or more years of experience in a social media analytics role
• Previous experience working on entertainment industry social media campaigns
• Strong understanding of all social networks, their functionality, and the marketing and digital advertising landscape
• Can provide examples of using social media analytics to increase the performance of a campaign
• Exceptional project management skills with a keen eye for detail
• Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
• Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis
• Digital Media agency experience strongly preferred

Benefits

• Salary: $31,000-39,000 MXN Monthly (based on experience) Gross (before taxes)
• Law Benefits.
• 2 days off.
  After 3 months of employment:
• Medical expenses insurance.
• Saving funds.
• Grocery tickets

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