Advanced SimRacing (ASR) is a Canadian company, founded by Alex Lapointe, renowned for its high-quality, rigid aluminum profile sim rigs. They’ve rapidly gained a strong market position, especially in North America. ASR boasts an excellent reputation for producing incredibly sturdy and durable rigs. Customers consistently praise their exceptional build quality, the premium feel of their powder-coated profiles, and their highly responsive customer service. Many highlight fast shipping and easy assembly. Their key strengths include unmatched rigidity, modular and customizable designs, durable powder-coated finishes, and excellent customer support. They offer great value within the premium sim rig segment. While the initial investment can be higher than entry-level options, it’s competitive for the quality. Opt for ASR if you seek a future-proof, rock-solid, and highly customizable sim rig, backed by outstanding customer service, ensuring stability for powerful direct drive wheels.
Featured Products
Curated selection from top brands
Racing Chassis & Cockpits
From £359
From entry-level to professional-grade aluminum profile rigs with zero-flex design
Premium Steering Wheels
From £83
Professional racing wheels including the authentic Mustang GT3 and SimLine series
Racing Seats & Accessories
From £79
Bucket seats, recliners, and precision seat sliders for perfect positioning
Motion & Haptic Systems
Premium Solutions
Professional motion platforms powered by D-BOX technology
Latest Updates
What’s new from Advanced SimRacing
Since 2024, Advanced SimRacing has continued to refine its line of high-quality aluminum profile sim racing cockpits. Their most significant development is the ASR 4 Pro, launched in late 2023 for early 2024 availability. This evolution of the popular ASR 4 features beefier 40x120mm base profiles, an enhanced pedal deck for greater adjustability and rigidity, and improved cable management. It’s designed to handle the most powerful direct drive wheelbases and high-force pedals. While no entirely new cockpit series has debuted within 2024, ASR consistently updates its existing range, including the flagship ASR 6 and popular ASR 3, with minor refinements and accessory compatibility. Technology-wise, their focus remains on extreme rigidity, modularity, and future-proofing their rigs to accommodate evolving sim racing hardware. They also continue to expand their accessory ecosystem, offering more specialized mounts and ergonomic solutions.
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