Apex Sim Racing, founded by Jimmy Fisher, is a well-regarded sim racing equipment retailer. They are known for providing high-end, boutique sim racing gear and personalised customer service. Customers often praise their expertise and willingness to help with custom builds. Key strengths include a carefully curated selection of premium brands (like Simucube, Heusinkveld), expert knowledge, and tailored support. Concerns are sometimes raised about higher prices compared to larger retailers. Someone might choose Apex Sim Racing for their in-depth product knowledge, personalised service, and access to premium, niche products not widely available. They stand out in a competitive market by prioritising expertise and a curated product experience.
Featured Products
Curated selection from top brands
Featured Wheelbases
Multiple Brands
Our top wheelbase picks from premium manufacturers
Featured Steering Wheels
Premium Selection
From Formula to GT wheels – handpicked for quality
Featured Pedals
Load Cell & Hydraulic
High-end pedal sets for serious sim racers
Featured Cockpits & Rigs
Professional Grade
Sturdy foundations for your sim racing setup
Shifters & Handbrakes
Precision Controls
Sequential, H-pattern and rally handbrakes
Latest Updates
What’s new from Apex Sim Racing
As of late 2024, Apex Sim Racing has continued to solidify its position as a key UK retailer for sim racing equipment. They’ve expanded their product range to include more budget-friendly options alongside their traditional high-end equipment, making quality sim racing accessible to a broader audience. The company has strengthened partnerships with premium brands and continues to offer their valued pre-build services and setup assistance. Their expertise in custom builds remains a key differentiator, with personalised consultations helping customers create their perfect sim racing setup. Recent additions to their catalogue include the latest direct drive wheelbases, advanced pedal sets, and complete sim rigs from leading manufacturers.
Find Your Perfect Setup
Shop by budget – from entry-level to professional grade equipment
Entry Level (Under £500)
Sweet Spot (£500-£1000)
No Compromise (£1000+)
Premium Brands We Stock
Partnerships with the world’s leading sim racing manufacturers
Simucube
Industry-leading direct drive technology
Heusinkveld
Premium pedals and handbrakes
Simagic
High-performance wheelbases
Moza Racing
Innovative sim racing ecosystem
Fanatec
Complete sim racing solutions
Cube Controls
Professional steering wheels
Why Choose Apex Sim Racing
Expert Knowledge
Our team lives and breathes sim racing. Get advice from people who understand your needs.
Custom Builds
Let us help design and build your perfect setup with our personalised consultation service.
Premium Products
Carefully curated selection of the best sim racing equipment from leading manufacturers.